Task 1 news markets and platforms (u7: p1, p2, m1)
Traditional news provider - LBC LBC - Britain’s biggest commercial news brand - reaches 3.1 million weekly listeners, began in 1973 owned by global media and entertainment. It’s a talk radio station. Broadcast all over the uk Talks about current affairs, politics and social issues Nick Ferrari at breakfast, Tom Swarbrick and Rachel Johnson Audience engagement by phone ins texts as well as including public figures Include a range of political views for example some hosts are left wing and some right wing Available on radio, streaming, apps and smart speakers Gained popularity in covid Known for it viral interviews London point of view Target audience 35-65 mainly male abc1 class https://www.google.com/search?q=lbc&sa=X&sca_esv=c2935d6133d25f57&rlz=1C9BKJA_enGB1148GB1148&hl=en-GB&sxsrf=AE3TifP7XOwovu2HJ-UHe2tX1cShcnEKVw:1752058323483&udm=2&fbs=AIIjpHzkVKqxs4K0fKwoDSUgo5iVgtvPKblCC_ut5KhulcCahCQO...