Task 1 news markets and platforms (u7: p1, p2, m1)
Traditional news provider - LBC
LBC - Britain’s biggest commercial news brand - reaches 3.1 million weekly listeners, began in 1973 owned by global media and entertainment. It’s a talk radio station. Broadcast all over the uk
- Talks about current affairs, politics and social issues
- Nick Ferrari at breakfast, Tom Swarbrick and Rachel Johnson
- Audience engagement by phone ins texts as well as including public figures
- Include a range of political views for example some hosts are left wing and some right wing
- Available on radio, streaming, apps and smart speakers
- Gained popularity in covid
- Known for it viral interviews
- London point of view
- Target audience 35-65 mainly male abc1 class
Accessed 9th July screenshot 2025
The Guardian
- British newspaper
- Founded in 1821 located in London
- Owned by Scott trust limited
- Targeted 30-60 year olds well educated upper class people left leaning or liberal reading
- Serious and progressive news values
- Talk about uk and global politics as well as human rights immigration and democracy
- Talks about environment democracy health educations sports beauty opinions and commentary
- Left wing bias
- Fairly balanced with a slightly male majority, primarily UK but also global readers, highly educated, middle to upper class, professionals, students, academics and creatives
- Psychographics - liberal/ left learning - supports progressive views, socially conscious - cares about equality , intellectually curious, value driven and open minded
Accessed 9th July 2025 screenshot
Sky news
Sky News is a 24/7 UK news channel launched in 1989. It covers breaking news, politics, health, and world events in a clear, fast way. It aims to be neutral but slightly leans centre-right. Its audience includes adults who want up-to-date news without heavy opinion. Popular presenters include Kay Burley and Sophy Ridge.
- Aged 25 -65 slightly more male than female
- World news global news business politics science tech sports beauty opinions and
- 24 hour wold and uk news
- Based in uk
- Formed in 1989
- Central or central right wing
- Sophie ridge Trevor Phillips mark Austin
- Watch tv apps websites
- Owned by sky group - Comcast
Accessed 9th July screenshot 2025
Digital news providers:
Reuters:
- Founded in 1851 by Paul Reuter located in London
- Worlds largest digital news agencies
- Global news providing real time news to websites, TV, Newspapers and businesses
- Known for factual unbiased reporting
- Major source of news for other outlets like BBC, CNN and Bloomberg
- Covers politics, world affairs, businesses and economy, technology, law and policy, environment, health, sports and entertainment
- 25-60 balanced- includes professional mend and women strong global readerships, well educated, journalists, analysis, academics, medium income
- Neutrals - fact focus, objective, unbiased, interested in economics politics, world events, data, reliable information, cares about world wide, news and conflict, appreciates serious formal news coverage
- Founded 1973
- Uk first commercial radio show
- Owns Heart LCD and capital xtra
- Based in London
- Contemporary hit radio - focused pop and rnb music
- 15-34 year old - female leading - target audience
- Young energetic pop music fans
- Capital at breakfast capital summer time ball
- Radio globally app websites
- Owned by global media entertainment
Reddit
Reddit is a huge forum-style website where people talk, post, and vote on content in thousands of topic-specific communities. It’s popular with young adults, covers everything from news to memes, and is powered by its users.
- Founded 2005 by Steve Huffman
- Social media and online forum users post content share ideas and have discussions
- You can post comment and vote as well as have subreddit communities
- 18- 35 year olds
- Tech savvy curious and opinionated people
- Global audience uk Canada India and USA
- Anonymous free time and freedom to talk about anything
Independent online news:
The Independent is a UK-based online news site that used to be a newspaper. It now focuses on smart, thoughtful news and opinion, often with a liberal or centrist slant. It covers UK and world news, politics, lifestyle, and culture, and it’s aimed at educated readers who want something more serious than tabloids.
- Traditional founded in 1986 and went online 2016
- Uk based
- News opinions politics and global coverage
- Centralist and liberal stance
- Uk news world news politics lifestyle culture tech and science buisness and sport
- 25 - 45 year olds well educated uk based readers who want thoughtful news
- Website app social media and subscriptions
- Fairly balanced slightly more males, uk based but with global digital reach, often university educated, professional students professionals, middle income
- Liberal or centre left, interested in tech politics lifestyle or culture, online media, international news and human rights, cares about environment, justice and inclusivity
Accessed 9th July 2025 screenshot
P2:
My chosen story explains when arsenal women football team beat Barcelona in the champions league final and became champion league winners for the first time in 18 year which made women’s footballing history. This was history making as they dethroned Barcelona who were three time champions.
One way this was distributed was on the Guardian online the news story is presented in quite large paragraphs explaining in detail the event and how they won the match. The gender targeted was mainly females as this is women’s football and therefore their fan base is predominately female. The age targeted ranges from young adults from 18 to older generation such as 45/50 this is because women’s football reaches a wide range of generations. There is an equal amount to picture to text ratio as every text comes with images and therefore this makes me feel as through the age may be slightly younger targeted as there is more pictures, therefore targeting ages 18-25 primarily. The text is formal as it flows nicely and doesn’t include any colloquial or slang terms, also the terms used are descriptive and emotional not casual.
There is a hyperlink on the texts to take viewers to another article talking about the managers review on the match this is used as loyal fans will want to read more on this topic and therefore keeping the audience entertained.
Screenshot accessed by me
Another way this story has been distributed is by the radio show on the Guardian the women’s football weekly, this covers all things about women’s football. It has been presented via radio show and now can be accessed via the Guardians website. The gender targeted is predominately female as it talks about all things women’s football as well as including women’s champions league final, also they include a male presenter as well and therefore can make men feel welcome to listen too. The language used in this radio is informal as they are having a conversation with the other hosts as well as fans at it uses slang terms and makes it feel like a relaxed conversation. On the website with the radio there are pictures included from the match which could interest the audience and make them want to listen to the radio show. In the show they include information and facts as well as opinions. They also include a brief description of what is included on the website as well as a link to their other shows they have so if people enjoyed the hosts they can watch more.
Screenshot accessed by me
This story was also covered on TV by ITV this includes coverage on the celebrations after the match as well as one on one conversations with the players such as captain Kim Little and manager Renee Slegers. A wide audience is targeted as it was shown on ITV news which attracts a range of different people. However i think it was targeted more at a female audience as it is covering female sports, i think it targets ages 16-40 as women’s football includes a wide range of ages from young to old generations. The language included is informal as it asks the players and managers how they feel as well as talking about the celebrations. There is a video showing the celebrations and the players so the level of speech to picture ratio is equal and therefore entertains the audience.
Screenshot accessed by me
The story was also covered on social media, this is one of the many posts made by fans from Arsenal women. This exact post comes from the Arsenal women’s football instagram account. This includes a collage of the day they won the campions league. This targets an age range from teenagers around 13- 25 year olds as that’s the main age for people who have instagram. It predominately targets females as it is a women’s football team. It doesn’t discriminate against any races religions or ethnicities but doesn’t predominately show them as in the pictures it shows white women as that is what their team consists of.
There is more pictures than text as an instagram post is more of a visual appeal for the audience than information but it does include a caption which shows the passion as they write in capital letters. This platform allows others to comment on post and share the joy they feel about winning with other fans. The caption is informal as it’s trying to appeal to a younger audience who tend to write informally.
In conclusion I feel that there is a bias in this story towards the Arsenal fans as they have won the campions league and therefore all these articles favour them over Barcelona and as a result these articles attract Arsenal fans as they are talking positively about their club and them winning the match and becoming champions. In the social media platform there is less information than on the article, however on the radio show there are no visual and on the video there is a mix of both visuals and speech.
M1:
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