News Markets and Platforms: (u7: p1, p2, m1)
Traditional news provider - LBC
LBC - Britain’s biggest commercial news brand - reaches 3.1 million weekly listeners, began in 1973 owned by global media and entertainment. It’s a talk radio station. Broadcast all over the uk
- Talks about current affairs, politics and social issues
- Nick Ferrari at breakfast, Tom Swarbrick and Rachel Johnson
- Audience engagement by phone ins texts as well as including public figures
- Include a range of political views for example some hosts are left wing and some right wing
- Available on radio, streaming, apps and smart speakers
- Gained popularity in covid
- Known for it viral interviews
- London point of view
- Target audience 35-65 mainly male abc1 class
- LBC basically uses DAB to blast its signal across the whole UK, so they aren't just stuck as a local London station anymore. It's way more efficient than the old school FM signal because DAB lets them reach a massive national audience with much clearer sound quality.
- https://en.wikipedia.org/wiki/LBC_News
- British newspaper
- Founded in 1821 located in London
- Owned by Scott trust limited
- Targeted 30-60 year olds well educated upper class people left leaning or liberal reading
- Serious and progressive news values
- Talk about uk and global politics as well as human rights immigration and democracy
- Talks about environment democracy health educations sports beauty opinions and commentary
- Left wing bias
- Fairly balanced with a slightly male majority, primarily UK but also global readers, highly educated, middle to upper class, professionals, students, academics and creatives
- Psychographics - liberal/ left learning - supports progressive views, socially conscious - cares about equality , intellectually curious, value driven and open minded
- https://www.theguardian.com/gnm-archive/2002/jun/06/1
Sky News is a 24/7 UK news channel launched in 1989. It covers breaking news, politics, health, and world events in a clear, fast way. It aims to be neutral but slightly leans centre-right. Its audience includes adults who want up-to-date news without heavy opinion. Popular presenters include Kay Burley and Sophy Ridge.
- Aged 25 -65 slightly more male than female
- World news global news business politics science tech sports beauty opinions and
- 24 hour wold and uk news
- Based in uk
- Formed in 1989
- Central or central right wing
- Sophie ridge Trevor Phillips mark Austin
- Watch tv apps websites
- Owned by sky group - Comcast
- Founded in 1851 by Paul Reuter located in London
- Worlds largest digital news agencies
- Global news providing real time news to websites, TV, Newspapers and businesses
- Known for factual unbiased reporting
- Major source of news for other outlets like BBC, CNN and Bloomberg
- Covers politics, world affairs, businesses and economy, technology, law and policy, environment, health, sports and entertainment
- 25-60 balanced- includes professional male and women strong global readerships, well educated, journalists, analysis, academics, medium income
- Neutrals - fact focus, objective, unbiased, interested in economics politics, world events, data, reliable information, cares about world wide, news and conflict, appreciates serious formal news coverage
- Founded in 1851 by Paul Reuter located in London
- Worlds largest digital news agencies
- Global news providing real time news to websites, TV, Newspapers and businesses
- Known for factual unbiased reporting
- Major source of news for other outlets like BBC, CNN and Bloomberg
- Covers politics, world affairs, businesses and economy, technology, law and policy, environment, health, sports and entertainment
- 25-60 balanced- includes professional male and women strong global readerships, well educated, journalists, analysis, academics, medium income
- Neutrals - fact focus, objective, unbiased, interested in economics politics, world events, data, reliable information, cares about world wide, news and conflict, appreciates serious formal news coverage
- Founded 1973
- Uk first commercial radio show
- Owns Heart LCD and capital xtra
- Based in London
- Contemporary hit radio - focused pop and rnb music
- 15-34 year old - female leading - target audience
- Young energetic pop music fans
- Capital at breakfast capital summer time ball
- Radio globally app websites
- Owned by global media entertainment
- Founded in 1973 was the UK first commercial radio show based in London
- owns Heart, LBC and capital extra
- capital hosts such as Jordan, Chris and Sian on breakfast
- watch on radio, smart speakers, phones, laptop, Tv or website
- it focuses on young, energetic pop music fans and hosts capital summer time ball and jingle bell ball each year to celebrate
- its target audience is mainly female leading as well as an age of 15-34 years olds yet is suitable for young children
- contemporary hit radio which has millions of listeners every day it focuses on pop and RnB music as well as trending hits
- Capital FM uses DAB to broadcast its London based shows to the entire country, meaning it's no longer just a local station and can be heard anywhere from Scotland to Cornwall. By using DAB technology, they can also run extra spin-off stations like Capital Dance or Capital XTRA on the same digital signal to give listeners more variety.
- Founded 2005 by Steve Huffman
- Social media and online forum users post content share ideas and have discussions
- You can post comment and vote as well as have subreddit communities
- 18- 35 year olds
- Tech savvy curious and opinionated people
- Global audience uk Canada India and USA
- Anonymous free time and freedom to talk about anything
- Reddit is a huge forum-style website where people talk, post, and vote on content in thousands of topic-specific communities. It’s popular with young adults, covers everything from news to memes, and is powered by its users.
- it has a mass global audience including very populated countries such as UK, USA, Canada and India
- founded in 2005 by Steve Huffman its targeted at people aged 18- 35 who are tech savvy, curious and opinionated people
- people enjoy the platform as its anonymous so they can ask whatever they want , there are fewer restrictions so people can ask freely and talk at any time
- Traditional founded in 1986 and went online 2016
- Uk based
- News opinions politics and global coverage
- Centralist and liberal stance
- Uk news world news politics lifestyle culture tech and science buisness and sport
- 25 - 45 year olds well educated uk based readers who want thoughtful news
- Website app social media and subscriptions
- Fairly balanced slightly more males, uk based but with global digital reach, often university educated, professional students professionals, middle income
- Liberal or centre left, interested in tech politics lifestyle or culture, online media, international news and human rights, cares about environment, justice and inclusivity
- UK-based online news site that used to be a newspaper. It now focuses on smart, thoughtful news and opinion, often with a liberal or centrist view
- it offers topics such as news opinion, politics and global coverage
- talk about uk news, world news, politics, lifestyle, culture, tech, science , business and sport
- the traditional version was founded in 1986 and went online in 2016 it is uk based
- its target audience is 25-45 year olds that are well educated uk based readers who want thoughtful news
- can be found on website, app, social media and also provides subscriptions for loyal readers
Technique | Digital (social media & Online News) | Digital Purpose | Traditional (Radio & TV) | Traditional Purpose |
Language | Social media: Very casual and chatty. It uses lots of slang, emojis, and hashtags to fit in with how people talk online. Digital Newspaper: More formal and serious. It uses a lot of hard facts, percentages, and big words to sound professional. | Social: To get likes, shares, and comments by being relatable. Newspaper: To show they are a trusted source for news. | Radio: Sounds like a friendly chat. The hosts use everyday language and give their own opinions to make it interesting. TV: Clear and direct. The presenters speak in a way that is easy for everyone in the country to understand. | Radio: To make listeners feel like they are part of a club or a community TV: To report the news to as many people as possible. |
Audience | Social: Mostly teenagers and young adults who want quick updates on their phones. The Guardian: Focused on "ABC1" readers who care about things like equality and politics. | Comparison: The Guardian is for people who want to read a lot of detail, while social media is for people who want news fast. | Radio: Aimed at people who are busy but really love football and want to hear experts talk about it. TV: Everyone. It tries to reach the whole nation, from kids to grandparents who still watch the evening news. | Comparison: Digital uses algorithms to find specific groups, but TV just tries to reach everyone at once. |
Mode of Address | Social: Direct and fun. It talks to the reader like a friend would, usually by asking questions Newspaper: Serious and respectful. It treats women’s football like a big, important event that needs proper thinking. | To Influence: To make the brand look "cool" and "trendy" so people keep following them. | Radio: Very friendly and inclusive. It makes you feel like you are sitting in the room having a debate with the hosts. TV: Observational. It acts like you’re watching the match and uses dramatic words to make the win feel historic | To Validate: To make women’s football feel just as big and important as the men’s game. |
Content & Facts | Social: Doesn't have many facts. It uses "clickbait" titles to make you want to click a link to read the real story elsewhere. Newspaper: Lots of serious content. It gives player ratings out of 10 and deep details about how the team played. | Newspaper Angle:Showing how women’s football is a sign of social progress and change. | Radio: A mix of actual match facts and what the fans think. It likes to show different points of view to start a debate. TV: Very organized. It shows the score and the scorers on the screen and uses experts to explain the goals. | Radio Angle: To entertain people by focusing on the "personalities" of the hosts and players. |
Visuals | Social: Uses bright, eye catching collages and short video clips to stop people from scrolling past. Newspaper: Uses high-quality photos that match exactly what the paragraph is talking about. | To catch your eye quickly so you don't keep scrolling down your feed. | Radio: No pictures at all. The hosts must describe everything so well that you can "see" it in your head. TV: The most important part. It uses many different camera angles, replays, and interviews to show the whole story. | To keep a visual record of the win so people can watch it back for years to come. |
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